seo-faq

SEO FAQ

Why is SEO so important?
It is estimated that over 85% of people use the Internet to search for products or services with the intent of purchasing. SEO makes sure your website has all the necessary criteria to position high in search results. Without a ranking in the top 20, your website has no chance of being found by potential customers.

How can Search Engine Optimization affect our business?
SEO can revolutionize your business. If you are an online marketer and believe in selling and purchasing of your products online then SEO becomes indispensable for you. Your SEO ranking needs to be improved so that you can also rank in the top 10. The difference in the methodologies of the SEO services being offered affects your business to great extent. Using proper tools and technologies can really benefit you to a greater extent.

What is Google Analytics and how is it useful?

Google Analytics is a free web-statistics solution that provides regular website statistics and also combines it with Google Adwords. Thus Google Analytics informs you of how visitors found your website and the manner in which they behave on it. The advantages of Google Analytics are that web statistics are accessible and this can be used to make the site more search engine friendly.

What is my site ranking dependent on?
Site ranking tends to be “cumulative” and is dependent on the following factors:

  • The specific keyword phrases (search terms) that have been targeted
  • The overall competitiveness of your industry – how many players are there
  • Whether you are targeting a regional, national, or international market
  • How well ranking is monitored and the site tweaked over time for SEO improvement
  • The progress of your reciprocal linking campaign
  • Number of competitor sites achieving new ranking themselves

Can you guarantee a number #1 position in the search engines?
Nobody can guarantee a number #1 position or specific ranking for your site for a given keyword phrase. There are simply too many factors beyond anyone’s control – the search engines changing their ranking algorithms, efforts made by competitors, and new sites being added to the Web.
Obtaining a specific ranking is analogous to managing a portfolio. Your financial advisor will do their best to monitor the stock market and other indicators and to make sure your portfolio is managed to the best of their abilities. However, your advisor cannot guarantee that your portfolio will be at a specific dollar value or even that the amount will be up at all by a given date.

Why doesn’t my Web site rank very well in the search engines?
Having your website rank high in the search engines is a science and the rules for search engine optimization (SEO) are always changing. Here are some reasons why you may be having poor ranking:

  • Incorrect usage of the TITLE tag or no TITLE tag content.
  • Too many occurrences of the same word in a page (spamming).
  • Missing H1 and H2 heading tag content.
  • Missing ALT tag content in your graphic links.
  • No meaningful content in the first 250 characters on each page.
  • Less than 200 words per page.
  • Very few pages on your website.
  • No links from other websites to your website (link popularity).

Also, you should always submit your site to any search directories manually. Please do not use automated submission services.